How to set up a Pinterest business account Now we’ve clarified precisely why you should market on Pinterest, it’s time to talk you through exactly how to do it best. But there are still over 400 million users that you can market to, and that is a pretty big window of opportunity considering that Pinterest users are 90% more likely to say they’re “always” shopping Large user base – yes Pinterest doesn’t have the numbers that Instagram or TikTok does.This presents an exciting opportunity for your brand to create engaging, attractive visual pins (content) that you otherwise wouldn’t have been able to market on other social media platforms (like Twitter) Visual search engine – Pinterest is unique in that it enables users to search visually.Growing Gen Z audience – Gen Z is the next generation of buyers, so marketing on a platform that has seen Gen Z user numbers grow from 16 million in 2020 to nearly 23 million in 2022 is an encouraging sign.So the likelihood of a user purchasing your product based on a great pin you’ve created is high – perhaps even higher than it would be on platforms like Instagram and Facebook High buyer intent – 83% of weekly Pinterest users make purchases based on brand content they see on the platform.

We’ve summarised the key reasons why it's worth marketing your business on Pinterest:

Set up pinterest business account